The last several weeks have caused (forced) most of us to stop in our tracks and rethink our marketing and communication strategies. Check out these tips for respectfully maintaining relevance during times of uncertainty: Be Intentionally Generous. Collectively, we’ve found ourselves in an unexpected situation. Meanwhile, other life circumstances continue
For years, as a marketer, I’ve maintained that communication is vital. I’ve been a witness to its ability to influence. I've seen consistent, clear communication to internal audiences make a positive impact on employee morale and motivation; while informative, positive and authentic communication with customers has cultivated loyalty and created ambassadors. In fact, it’s that
Most companies, and their marketers, agree – “content is king.” Determined to stay relevant and competitive, they’re on a full court press – hustling to produce as much content as possible. Yet, less than 40% of marketers have a documented strategy and therefore can’t confirm if their content play is producing results. So let’s
Emails have the potential to play a starring role in all of your marketing efforts. Announcing the launch of a new product or service? Promote it via email. Want to spotlight your blog content? Share it with your email subscribers. Launching a social media campaign? Drive your audience to your profile with an email challenge.
Email marketing has an ROI of $40 for every $1 spent. Unfortunately, half of marketers feel their email campaigns are less than average (Smart Insights). Check out these best practices to improve email performance: • Segmentation: Improve relevancy by grouping messages based on demographics, activity, purchase history, etc. • Personalization: make each message seem
Video is the #1 way that consumers discover brands online. Here’s some facts to help you make the case for adding video to your 2020 content marketing strategy (and getting the budget approved). - 70% of consumers globally watch digital video content at least once a day. (Cisco) - 54% of consumers want to see
How’s your 2020 content marketing plan coming along? Are you including blogging, video, social media and email. All of these are must-have’s for a well-rounded #strategy. Today’s topic: Blogging • 71% of B2B buyers consume blog content during a purchase (a 5% increase compared to last year) which indicates that #buyers are doing more product research than
Did you know there’s a 71% increase in online activity during the holiday season? According to Deloitte: - 60% of people in the U.S. prefer to buy their holiday gifts online - 46% of those surveyed said they used their mobile phones for online shopping - 23% of shoppers in the U.S. rely on social
Companies that are engaged in Corporate Social Responsibility (CSR) programs are companies people want to do business with. Check out these stats: - 85% of consumers say they'll support you in their community.- 88% will buy from you- 68% will want to work for you- 66% will switch from a product they typically buy to
Fifty-five percent (55%) of decision makers increased the amount business done with an organization and 60% of those decision makers bought a new product or service they weren’t considering before. The secret behind these impressive stats from Edelman (2019): Thought Leadership. The keys to effective thought leadership content (as you plan for 2020)? 1. Innovation:
