The New Rules of Visibility: PR in the Age of AI
The way people find information has fundamentally changed. For years, search engines delivered a familiar experience: a list of links ranked by relevance, leaving users to sift through options. Today, tools like ChatGPT, Claude and
Uncertain Times Call for Creative Thinking
Change can be disconcerting and causes most of us to stop in our tracks and rethink our strategies. Check out these tips for respectfully maintaining relevance during times of uncertainty: Be Intentionally Generous. Collectively,
Strategy First
Most companies, and their marketers, agree – “content is king.” Determined to stay relevant and competitive, they’re on a full court press – hustling to produce as much content as possible. Yet, less than
Email Marketing: Essential, Yet Complex.
Emails have the potential to play a starring role in all of your marketing efforts. Announcing the launch of a new product or service? Promote it via email. Want to spotlight your blog content? Share
Press Send.
Email marketing has an ROI of $40 for every $1 spent. Unfortunately, half of marketers feel their email campaigns are less than average (Smart Insights). Check out these best practices to improve email performance:
Camera Shy? Don’t Be.
Video is the #1 way that consumers discover brands online. Here’s some facts to help you make the case for adding video to your content marketing strategy (and getting the budget approved). - 70% of