Content marketing is about more than one-way communication, where we deliver information and product facts. It’s a process of generating awareness, cultivating a rapport and establishing trust, so that when a buyer IS ready… they come to YOU
Even though more than 85% of marketers try to use content marketing, less than 50% have a strategy. And, without that plan of action, results are often disappointing and the stakeholders who need to buy in, don’t see an ROI and want to move on.
This strategy must start with your audience. According to ITSMA, buyers are 48% more likely to consider solution providers that personalize their marketing to address their specific issues. How’s your content marketing going?