Change can be disconcerting and causes most of us to stop in our tracks and rethink our strategies. Check out these tips for respectfully maintaining relevance during times of uncertainty: Be Intentionally Generous. Collectively, we’ve found ourselves in an unexpected situation. Meanwhile, other life circumstances continue to evolve and happen around us – health
Most companies, and their marketers, agree – “content is king.” Determined to stay relevant and competitive, they’re on a full court press – hustling to produce as much content as possible. Yet, less than 40% of marketers have a documented strategy and therefore can’t confirm if their content play is producing results. So let’s
Emails have the potential to play a starring role in all of your marketing efforts. Announcing the launch of a new product or service? Promote it via email. Want to spotlight your blog content? Share it with your email subscribers. Launching a social media campaign? Drive your audience to your profile with an email challenge.
Email marketing has an ROI of $40 for every $1 spent. Unfortunately, half of marketers feel their email campaigns are less than average (Smart Insights). Check out these best practices to improve email performance: • Segmentation: Improve relevancy by grouping messages based on demographics, activity, purchase history, etc. • Personalization: make each message seem
Video is the #1 way that consumers discover brands online. Here’s some facts to help you make the case for adding video to your content marketing strategy (and getting the budget approved). - 70% of consumers globally watch digital video content at least once a day. (Cisco) - 54% of consumers want to see more
How’s your content marketing plan coming along? Are you including blogging, video, social media and email. All of these are must-have’s for a well-rounded #strategy. Today’s topic: Blogging • 71% of B2B buyers consume blog content during a purchase (a 5% increase compared to last year) which indicates that #buyers are doing more product research than ever
Did you know there’s a 71% increase in online activity during the holiday season? According to Deloitte: - 60% of people in the U.S. prefer to buy their holiday gifts online - 46% of those surveyed said they used their mobile phones for online shopping - 23% of shoppers in the U.S. rely on social
Companies that are engaged in Corporate Social Responsibility (CSR) programs are companies people want to do business with. Check out these stats: - 85% of consumers say they'll support you in their community.- 88% will buy from you- 68% will want to work for you- 66% will switch from a product they typically buy to
Fifty-five percent (55%) of decision makers increased the amount business done with an organization and 60% of those decision makers bought a new product or service they weren’t considering before. Why? Well, the secret behind these impressive stats from Edelman: Thought Leadership. The keys to effective thought leadership content? 1. Innovation: Bring fresh thinking to
Content marketing is about more than one-way communication, where we deliver information and product facts. It’s a process of generating awareness, cultivating a rapport and establishing trust, so that when a buyer IS ready… they come to YOU Even though more than 85% of marketers try to use content marketing, less than 50% have a
