Content marketing is about more than one-way communication, where we deliver information and product facts. It’s a process of generating awareness, cultivating a rapport and establishing trust, so that when a buyer IS ready… they come to YOU Even though more than 85% of marketers try to use content marketing, less than 50% have a
Did you know...that every 1% increase in a company's employee engagement translates to a 1% increase in sales (according to the Aon Hewitt's annual Trends in Global Employee Engagement report)? So, how's your company's internal communications? When this is lacking, poor customer communications quickly follows. Get inspired when you check out these six tips for
Do you ever find yourself overwhelmed by the content “beast?” Publishing consistently is a big job but it’s worth it! Companies whose websites have blogs are shown to have more than 400% more indexed pages, which translates to 97% more links to their websites than to those that don’t have blogs. The blogosphere is
Content marketing is thriving. Thanks to its biggest fan: Google, who knows when a company is following a content plan. Yet, according to Marketing Profs & the Content Marketing Institute, 63% of businesses don’t have a documented content strategy (even though they want to). Content marketing requires commitment and therefore, a plan. My first suggestion
Does your company have a B2B blog? Posting just a few articles a month is a great start. According to HubSpot, companies that blog, generate 67% MORE leads than those who don't. Blogs improve SEO and increase conversions.
