For years, as a marketer, I’ve maintained that communication is vital. I’ve been a witness to its ability to influence.
I’ve seen consistent, clear communication to internal audiences make a positive impact on employee morale and motivation; while informative, positive and authentic communication with customers has cultivated loyalty and created ambassadors.
In fact, it’s that passion and love for good communication that compelled me to start Intersection19 last Fall. And since then, it’s given me the chance to meet some pretty terrific people and created opportunities to work alongside incredible colleagues at commArch, builthive, Adwerx, TopSpot, 919Marketing, Iris and others.
However, as happens to many small businesses (and a fair share of big ones), we got caught up in delivering good communications work for others and neglected our own. Unfortunately, this was compounded when a recent family health emergency shook things up (& has since been further compounded by the recent COVID-19 worldwide crisis).
The good news?
People noticed that Intersection19 went quiet for a few weeks. And, reached out for input and advice on communicating during this shared challenging time.
The lesson learned, and now shared?
Don’t do that.
Don’t go MIA.
Figure out how, what and when to communicate when things get challenging. Even if it’s brief. Even if it’s imperfect. Prioritize communications (ask for help if you need to). It’s human nature to want to be informed, notified and recognized. (And, your employees, customers and prospects btw, are human.)
This is our true confession. Thanks for understanding.
Can you relate? Who’s doing it well? Share your experience with us.