Strategy First

  Most companies, and their marketers, agree – “content is king.” Determined to stay relevant and competitive, they’re on a full court press – hustling to produce as much content as possible. Yet, less than 40% of marketers have a documented strategy and therefore can’t confirm if their content play is producing results. So let’s

Press Send.

  Email marketing has an ROI of $40 for every $1 spent. Unfortunately, half of marketers feel their email campaigns are less than average (Smart Insights). Check out these best practices to improve email performance: • Segmentation: Improve relevancy by grouping messages based on demographics, activity, purchase history, etc. • Personalization: make each message seem