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Should You Blog in 2020?

 

How’s your 2020 content marketing plan coming along?

Are you including blogging, video, social media and email. All of these are must-have’s for a well-rounded #strategy.

Today’s topic: Blogging

• 71% of B2B buyers consume blog content during a purchase (a 5% increase compared to last year) which indicates that #buyers are doing more product research than ever before. (DemandGen)

• Marketers who prioritize #blogging efforts are 13x more likely to see a positive ROI. And blogs still rank as one of the MOST-SHARED types of content. (Hubspot)

• Long-form #content outperforms shorter by 40%, so keep the word count above 2,400 for #SEO. Because remember…#Google prefers pages with rich content (QuickSprout).

Tomorrow we’ll talk the power of video content.

In the meantime, if you need help developing the strategy or creating the content, email vicki.frye@intersection19.com

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