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Should You Blog in 2020?


How’s your 2020 content marketing plan coming along?

Are you including blogging, video, social media and email. All of these are must-have’s for a well-rounded #strategy.

Today’s topic: Blogging

• 71% of B2B buyers consume blog content during a purchase (a 5% increase compared to last year) which indicates that #buyers are doing more product research than ever before. (DemandGen)

• Marketers who prioritize #blogging efforts are 13x more likely to see a positive ROI. And blogs still rank as one of the MOST-SHARED types of content. (Hubspot)

• Long-form #content outperforms shorter by 40%, so keep the word count above 2,400 for #SEO. Because remember…#Google prefers pages with rich content (QuickSprout).

Tomorrow we’ll talk the power of video content.

In the meantime, if you need help developing the strategy or creating the content, email

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