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Building Your Brand While Doing Good

Companies that are engaged in Corporate Social Responsibility (CSR) programs are companies people want to do business with. Check out these stats:

– 85% of consumers say they’ll support you in their community.
– 88% will buy from you
– 68% will want to work for you
– 66% will switch from a product they typically buy to a new product from you.
– 57% will pay more
(according to the 2018 Cone/Porter Novelli Purpose Study)

Purpose-driven brands are leaders.

They’re preferred and have a competitive advantage in the marketplace. Be THAT company.

How does your company give back? What are your 2020 plans?
#giveback #purposedrivenbrand

If you need help developing a CSR, we have a track record of success and can help you launch and manage yours. Contact vicki.frye@intersection19.com

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