Unfortunately, half of marketers feel their email campaigns are less than average (Smart Insights).
Check out these best practices to improve email performance:
• Segmentation: Improve relevancy by grouping messages based on demographics, activity, purchase history, etc.
• Personalization: make each message seem individualized – this drives 6x higher transaction rates
• A/B testing: Constantly review what’s working and what isn’t with your campaigns. Tinker with subject lines, CTA buttons, graphics, copy, etc. to optimize emails for your audience.
• Add video to emails. This increase click-through rates by 300%.
How are you planning to spend (invest) your 2020 content marketing budget? Email is a smart option.
We can help you create and coordinate an email nurture campaign as a critical component of your content strategy. Email firstname.lastname@example.org .